Branding in Relation to Marketing, Public Relations & Advertising, CLICK HERE TO SEE MORE FROM THIS EXPERT: www.docstoc.com/docs/101636968 Sasha Strauss is the Managing Director at Innovation Protocol (innovationprotocol.com). Advertising: brief & repeated communication with an audience Marketing: direct information targeting a specific group Public Relations: focusing on the audience influencers Brand Strategy: ensuring all your marketing is based around a common concept